The Startup Podcast

The Startup Podcast

The Startup Podcast 

Refreshing the identity  of the startup scene’s  most insightful podcast.

Sector

Finance Podcast

Services

Brand strategy
Brand identity
Web design + build
Brand guidelines
Brand rollout
Comms for PR
Social media expression
Motion design
App interface design
Design templates

Collaborators

UntilNow

Refreshing the identity of the startup scene’s  most insightful podcast. The selected preference was a bold, geometric approach. Reflecting both Gantt and stock market  charts as well as sound bars, this direction set a confident and established tone. The TSP team played an integral role right from the outset, employing remote figjams to distill crucial communication priorities. We delved into the distinctive character of the brand and determined that it needed to achieve a harmonious blend of a reassuring sense of familiarity and an elegant, refined experience.

The 3 bars were defined by the three words in the brand name. Simple in design yet unique in context, this allowed the logo to work with and without the text inside. The legacy of the orange colour was maintained but amplified with a touch of red and contrasted against a blue charcoal for balance. A carefully
selected typeface called Replica completed the gridded balance

We unpacked the unique personality of the brand and found that it had to strike a balance between a comforting sense of familiarity and a refined experience.