G&CO - vanimhoff

G&CO

Grew&co

A fine jewellery brand offering timeless elegance with edge

Sector

Fine Jewellery

Services

Brand strategy
Brand identity
Brand guidelines
Comms for PR
Social media expression
Print production
Web design & build
Photography direction
Design templates

grewandco.com.au

Grew & Co is a Sydney-based fine jewellery brand offering timeless elegance with edge. Known for one-of-a-kind diamonds and gemstones, playful colours and a contemporary take on traditional forms, Grew & Co is a haven for those seeking classic design with a distinctive feel.   Drawing inspiration from feminine, clean lines and geometric shapes, we design each unique item in our collections as contemporary heirlooms to be passed down for generations. With meticulous craftsmanship at our core, Grew & Co pieces are handmade by some of the most skilled and experienced jewellers in Australia.

In conjunction with the primary grew&co brand, the team has curated a distinct line of masculine jewellery that seamlessly integrates with the overarching brand. This exclusive collection encompasses the exquisite Tantalum and Mokume ranges.

In collaboration with Ludbrook agency, we orchestrated a photo shoot for the new Grew&co campaign tailored for the Australian market. Our aim was to achieve a raw, nearly unstyled aesthetic, fostering an authentic yet striking visual narrative. This campaign proved highly effective in bolstering brand recognition through prominent features in magazines and successful appearances
at trade shows.