Sven

Sven

Choose when and where you work

Sector

Marketplace

Services

Brand strategy
Brand identity
Brand guidelines
Comms for PR
Social media expression
Motion design
Photography direction
Illustration direction
Design templates
Web design

You choose when and where you work. Browse and secure shifts that suit your schedule - and your lifestyle. We were tasked to create a brand that was at once digitally native, youthful and yet attractive to both the job seeker and the job provider. In addition to this, we needed to create a product that seamlessly matched both parties in a fast and frictionless process.

The wordmark combines two contrasting typefaces in alternation; a serif (Recoletta) and sans serif (Rebond Grotesque). Recoletta has playful features with its soft edges, rounded serifs and shifting weights throughout. Rebond Grotesque, on the other hand, has sharp edges, defined corners and a rigid structure.

Leaning on their respective typographic qualities, the wordmark is a nuanced visualisation of work and play; generating what we’ve identified as that Sven feeling.

Drawing ties to our wordmark, our graphic devices are influenced by inherent typographic qualities. We use varying organic shapes, some with sharp corners as pulled from our sans-serif, others with softer edges as pulled from our serif. We use these shapes to house imagery, as well as as bold and colourful elements that support imagery and typography.