Wayahead

Wayahead

Finding the right mental health professional

Sector

Mental heathcare

Services

Brand strategy
Brand identity
Brand guidelines
Comms for PR
Social media expression
Fleet & vehicle graphics
Photography direction
Illustration direction
Iconography
Design templates

WayAhead works to educate people in NSW about mental health and wellbeing, as well as linking them to services and resources that improve their mental health. The organisation's vision is for a society that understands, values and actively supports the best possible mental health and wellbeing.

We've developed an extensive brand style guide, ensuring the client can consistently and accurately implement the brand in the future. This comprehensive guide establishes clear rules and provides detailed usage instructions, resulting in a cohesive document easily accessible for both marketing agencies and internal teams.

We crafted a unique set of icons, serving as intuitive guides across the website while distinguishing the diverse services offered by WayAhead, spanning from support groups to mental health awareness. Our aim was to maintain the same fluidity and linearity seen in the 'W' of WayAhead, ensuring a seamless brand identity across all elements.