Magpie

Magpie

Sector

Fashion & Lifestyle

Services

Brand identity
Brand guidelines

Magpie is a go to source of inspiration & connection for modern creatives, focusing on the quality of (real) life.  Online magazine sharing stories on art, travel, work, lifestyle and style.city, products, places, people and connecting our readers to  this and each other.

"Magpie" is the Dutch translation of "Exter," the surname of one of our business co-founders in the Netherlands. Our objective was to evoke an editorial ambiance with a focus on minimalistic design and typography for the digital magazine. This approach imbues the magazine with a sense of sophistication and exclusivity. The Magpie mark adds an element of mystery and elegance, providing it with a unique and distinct allure.