Carma

Carma

Launching a $101M  online car dealership in 12 months

Sector

Marketplace

Services

Brand strategy
Brand identity
Brand guidelines
Comms for PR
Social media expression
Print production
Motion design
Fleet & vehicle graphics
App interface design
Photography direction
Illustration direction
Design templates

carma.com.au

Launching a $101M online car dealership in 12 months Our client came to us with the idea to disrupt the final white space in Australian e-commerce: to approach the $55 billion used car market and take it entirely online. Establishing an e-commerce model within a predominantly offline industry wasn’t going to be easy. The brand had to immediately engender trust and the user experience had to be exceptional.

The final logo was inspired by the Golden Age of the auto industry. Tapping into this legacy created a sense of enduring familiarity, which, filled with a warm ‘tail-light’ pink, made for an entirely modern interpretation of the cherished automotive signature.

Sydney FC are excited to announce a new one-year major partnership with Australian online used car platform Carma.
The agreement will see the high-growth Australian used car experts take pride of place on the Sky Blues’ Men’s and Women’s back of shorts.